If most of your website visitors come from the US, for example, it’s better to have your site hosted on a server located in the US rather than Australia or Europe. Hosting your website on a server that’s physically located closer to the majority of your audience can help you in a number of ways.
First and foremost, it increases the loading speed of your website. This is great for the user experience. If people come to your website and it takes a long time to load (more than just a few seconds), they will leave. That’s why having high loading speed is crucial for the success of your website. You want to provide your users with a great experience in order for them to convert. If dealing with your website is a pleasure, it’s all the more likely they will want to do business with you.
The other major benefit of having high loading speed is SEO. It’s one of the factors tracked by Google’s algorithm that can affect your search results ranking. If the algorithm sees your website is slow and people are leaving, all your SEO efforts will go to waste, because your rankings will drop significantly.
If a location convenient for you hasn’t been added yet, it’s a matter of time. We are constantly evaluating new data center locations, ensuring maximum quality, security, and high standards. So more locations will be added in the future.
How to migrate to a new server location
In support of our mission to help you succeed online, HostPapa is working on adding more server locations that you can select when purchasing hosting. You can also migrate to a new server location if you are a current customer.
To do that, please open a support ticket from your HostPapa Dashboard and request to be migrated to another server location. Click here to learn how to do it.
María is an enthusiast of cinema, literature and digital communication. As Content Coordinator at HostPapa, she focuses on the publication of content for the blog and social networks, organizing the translations, as well as writing and editing articles for the KB.