Should You Use the Same Web and Email Hosting?
There are many important decisions to make when taking your business online - choosing a web and email hosting provider is one of them. There are dozens of hosting providers out there, covering all bases and budgets. Some businesses choose to use the same host for both their website and email, while others opt to use different hosting providers for each. Though there’s no right or wrong answer when it comes to picking your host, the size and the budget of your business will often determine what option you choose. If you’re...
How to Use TikTok to Boost Your Small Business
TikTok, the raging social media platform, has been around since 2018, but is gaining mainstream traction fast. Everyone from celebrities to teens to cool grandmas are on TikTok – but just how much can entrepreneurs get from using TikTok for business? On the surface, the platform seems like a place for funny lip-sync videos, not a place to showcase products and services. However, there’s much potential for small businesses to use TikTok and reach their audience in a fun and creative way. What is TikTok and why should you care? TikTok bills...
Virtual Private Servers: Linux Server vs Windows Server
Not all businesses require the same level of web hosting resources. If a start-up anticipates rapid growth or an established business outgrows its hosting, in many cases, they opt for VPS (Virtual Private Server) hosting. Dedicated storage, RAM, and CPU resources are allotted in a virtualized server environment, providing more stable, predictable, and scalable web hosting. Today we’ll take a look at the choice between a private Linux server vs Windows server, and why this choice matters in the first place. First thing’s first: These two popular operating systems, Linux and...
The 7 Best WordPress Broken Links Checkers
Have you ever visited a business’ website and clicked on a link…only to find that it didn’t take you anywhere? Broken links are incredibly frustrating to deal with as customers, especially when you’re looking for more information about a product or service you’re interested in. Did you know broken links not only annoy your customers but adversely affect your SEO too? If you’re using a WordPress hosting service, you already have access to tools to improve your SEO. However, you’ll need to pay special attention to broken links, so you...
Email marketing by numbers: Let stats drive campaign optimization
Email marketing is the most effective way to engage customers and prospects. There are over 5.6 billion active email accounts, of which 3.9 billion are checked by their owner every day. Today, we’ll look at the most important email marketing stats for 2020. Marketers and small business owners can’t ignore a communications channel used by so many people, especially when this customer outreach channel is so cost-effective. Email marketing generates $38 for every $1 spent. Small businesses must carefully allocate marketing dollars. The fact that US businesses spent over $350 million on...
Our Top Web Design Themes from The HostPapa Website Builder
When running a business, you wear many hats. Having to be a web designer and developer may not be one of them. That's why using a website builder with built-in themes can save you time and headaches. All of the heavy lifting will be done for you: all you have to do is add in your content and select a few custom images. Picking a web design theme for your site can be difficult, but we've gathered the top ones for each niche from the HostPapa Website Builder, so you...