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HostPapa Blog / Posts tagged "Social Media for Business"
Social media for small business
19 Apr

Social Media for Small Business Guide
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There is nothing as beneficial as social media for small businesses. Every small business owner is looking for new ways to get their brand recognized by potential customers. If you aren’t aware, social media is one of the best ways to engage with your existing customers while attracting new ones.  Small businesses have a massive advantage over huge organizations when using social media because social media effectiveness is determined by engagement. If an enterprise doesn’t engage with its existing customers, it likely won’t succeed as a social media marketer. READ: How to...

6 Tips for Using Instagram to Boost eCommerce Traffic
10 Aug

6 Tips for Using Instagram to Boost eCommerce Traffic
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If you're an online retailer, you know eCommerce marketing requires creativity and constant effort, all geared toward increasing website traffic and ensuring that, when a user visits your online store, they're there to buy. Instagram is an extremely effective marketing platform for online sellers, but getting the most out of it comes with some challenges. Compared to other marketing channels, including other social platforms, Instagram is unique in that it limits your ability to direct users to your online store via a link (so you won't be able to add links...

LinkedIn tips for your small business profile
24 Jul

7 LinkedIn Tips for Your Small Business
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LinkedIn is a social media platform where business professionals connect to share tips and strategies while promoting their company. With almost 700 million users, 40% of whom look at the site daily, LinkedIn is a great way to establish relationships with other entrepreneurs, employees, and even potential customers. If you're a small business owner looking to expand your marketing reach, LinkedIn is a fantastic tool to connect with like-minded individuals and promote your company at the same time. Like all marketing mediums, it's important to develop a strategy before you start...

Facebook Marketing Trends for Small Business in 2020
15 May

7 Facebook Marketing Trends for Small Business in 2020
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Facebook is the world's largest social network, boasting over 2.3 billion users worldwide. To date, Facebook currently receives approximately 1.49 billion active visits daily from its users, with more than 1 billion from mobile-only users. Even if you don’t have a significant advertising budget, creating a Facebook page for your business will help you communicate easier with people who are interested in your products/services and increase your brand awareness. If you’re looking to make the best out of your social media presence, here are some of the Facebook trends to...

How to Drive Traffic to Your Online Store Using Social Media
1 Nov

How to Drive Traffic to Your Online Store Using Social Media
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In the brick and mortar world, they call it foot traffic. It's a proven path to increased sales, and most of a retailer's marketing efforts are applied to maintaining consistently high traffic. The undeniable link between high traffic and high sales that exists in physical stores applies to online businesses too. An eCommerce company that engages with customers using social media will get more traffic, and in turn, more sales. In this article, we'll go over seven factors that are critical in attracting more traffic to your online store through the use...