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HostPapa Blog / Posts tagged "marketing tips"
Boost your conversion rate with these tips
14 Aug

Boost Your Conversions—7 CRO Tips for Small Businesses
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The most common model used to describe the process of turning prospects into customers is the sales funnel. It defines four primary stages: awareness, interest, decision, and action. While the term conversion usually means getting someone to buy something, it occurs at each stage of the sales funnel. Using targeted outreach, you can convert the unaware into the aware, then into the interested, and so on. While your ultimate objective will always be a sale, your conversion goal depends on where the prospects are in the funnel. That's an important distinction to keep...

Why You Need To Segment Your Website Visitors
5 Aug

Video: Why You Need To Segment Your Website Visitors
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Customers expect personalization at every step of their journey. Your brand needs to know them, understand how they think, and, ultimately, deliver what they want. With so much competitiveness, experiences need to be relevant and unique to the end-user at nearly every interaction. But don't worry! In this video, we will show you how you can personalize your website using segmentation. With this strategy, you’ll also find out how you can use personalization on your website to drive revenue and growth. To read more about this, check our full...

Get more conversion with lead magnets
17 Jun

Infographic: How to Create Landing Pages that Convert
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Customized landing pages are key when it comes to converting visitors to sales and there are some elements which you should include if you're looking for success. Check out this infographic and, at the end of the day, by following a few best practices and A/B testing your landing pages, you’ll start seeing your LP drive more and more conversions! Looking for more details? Go to our full blog post here. Click on the infographic to view the full image. ...

Market your Reseller Hosting Business
12 Jun

6 Ways to Market Your Reseller Hosting Business
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Running a reseller hosting business is one of the most potentially lucrative "middle-man" roles an entrepreneur can play. What's more, it's not that difficult; the trickiest part comes after you've identified your niche, figured out your competitive advantage, and purchased the underlying service—to succeed, you must market your business. In this article, we'll go over six marketing channels that you should take advantage of when growing your reseller hosting business. As jumping in without a plan could be costly, we'll start with a brief discussion on establishing a marketing plan. Whether you're...

Learn How to Launch and Optimize an Affiliate Email Marketing Campaign
5 Jun

How to Launch an Affiliate Email Marketing Campaign
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Affiliate marketing is a great way to generate a passive income stream, but if you want consistent revenue, you'll need to actively engage your target audience. One of the best ways to do that is through email marketing. Whether you're a new affiliate marketer or you've been at it for a while and want to increase your commissions, we have some advice that’ll help. After explaining what an affiliate email marketing campaign is, we’ll talk about how affiliate email marketing can boost your commissions, and get into the five steps required to...

Learn how to grow your audience
3 Jun

Video: How to Grow Your Audience
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When trying to grow your audience there are a couple of steps you need to take into account. Take a look at this video for an intro on audience research, content optimization, and social media and start growing your audience today! For the full blog post click here. https://youtu.be/8R2sOHcfHuA ...