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HostPapa Blog / Posts tagged "content marketing" (Page 3)
15 Feb

10 Ways to Improve Your Product Pages
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Creating an online store is no longer the technical challenge that it used to be—almost anyone can design and build a website where customers can buy their products. If you already have a physical store, then going online to expand your market reach is the obvious next step. Having an online presence will open up markets that you otherwise wouldn’t have access to. In some cases, making your products available online means taking your brand to the international stage. That can be very exciting, as it has the potential to dramatically...

Five Easy Steps for Writing an Effective Contact Page
5 Feb

Five Easy Steps for Writing an Effective Contact Page
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When customers land on your website, there's a common routine that most will follow. They’ll scan the home page, and they’ll check out the pages that describe your products and services. Then, after reading through the testimonials and FAQ’s, many customers will have seen all they need and will be prepared to do business with you. But, for some website visitors, there’s one additional step. Before they can click one of your many CTAs, they have a few questions that need to be answered. Users in that position need one thing—they need to...

How to Write an FAQ Page
1 Feb

How to Write an FAQ Page That Your Customers Will Love
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We’ve all been there. You’re visiting a favorite brand’s website, but instead of buying (or even really shopping), you’re scouring the site for some needed information. The worst part of that experience is that the information you need is usually something pretty basic, and it should be very easy to find. Times like that are when you wish there was a simple FAQ page to give you the exact answer you’re looking for. An FAQ page is an excellent place to share information on a website. When it’s created properly, an FAQ...

Three Rules for Creating CTAs That Convert
4 Jan

Three Rules for Creating CTAs That Convert
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Why do you build a website, write an email, or create a marketing campaign of any kind, really? It’s because you want to accomplish a certain goal. That goal can be anything. Maybe, you want to get an audience that’ll read your content or watch your videos. Maybe, you want customers that will buy your products or services. Or something else entirely. The point is this: When you create a website, or write an email, or do any kind of online marketing activity, you want people to respond to it in a specific...