Web Design & SEO — How to Optimize Your Site for Top Rankings
Web design and SEO are more closely related than many website owners realize. When trying to get their site to the top of search results, most tend to focus on keyword research, creating stellar content, and getting backlinks from high-authority websites, often ignoring website design as an SEO factor. Web design affects your site's speed, appearance, usability, and accessibility on mobile devices. A good design is flexible and easy to update for SEO purposes, while a poor design can make content changes difficult. These factors impact your search engine ranking and...
Questions to Ask Yourself Before You Hire a Marketing Agency for Your Small Business
There’s a lot to consider when you’re thinking about hiring a marketing agency for your small business. It’s a decision that can have a massive impact on your company’s future. Before you jump in (or decide to close the door on the idea), there are several questions you need to ask yourself – and answer honestly. This will help you determine whether a marketing agency will help or hinder your efforts to reach your small business’ marketing goals. What Do You Hope to Achieve With Your Marketing? Before hiring a marketing agency for...
Top 3 Popular SEO Reporting Software for Clients
Do you want to use SEO reporting software for your clients, but you’re not sure where to start? Maybe you’re looking to change up what you’re currently using, or you want an easier option when navigating analytics. Wherever you are on your journey to measuring SEO success, implementing an SEO reporting software that works for you and your clients is vital. This post will begin to break down some of the top software in the industry that can provide you with all the stats you need to know. READ: Full Guide...
WordPress Tags and SEO: Everything You Need to Know
Are WordPress tags and SEO related? You’re about to find out! If you’re starting a new business website or blog, one of your primary marketing goals is probably increasing traffic. Getting more people to your website or blog is key because you have a wider audience to convert into paying customers. However, the web is a crowded place, and many other small business websites and blogs are clamouring for your prospects’ attention. READ MORE: [Full Guide] Hosting for better SEO SEO is a proven marketing tactic for increasing website traffic. Many WordPress users...
Wix Vs. WordPress for SEO: Which is Better?
When looking at web hosts, one of the most common head-to-head comparisons is between Wix vs. WordPress for SEO. If you’re starting a new small business website or blog, then an effective tactic to bring traffic to your site is search engine optimization. The web host you choose can directly impact your SEO capabilities – and results – so it’s important to choose wisely. What do you need in a web host to have strong SEO? SEO can be done in many different ways, such as incorporating long-tail keywords into your copy,...
The Ultimate Google Ads Guide for 2020
If this year has taught us anything, is that having a reliable online channel that continuously generates leads for our business is the way to go. And in this Google Ads guide, we’ll try to convince you that this might just be the one. Businesses see an average of $2 in revenue for every $1 spent on Google Ads. The platform's reach is nothing short of astounding. The Google Display Network alone, which includes Gmail, YouTube, and other Google partner platforms, serves 6 billion impressions, or ad views, every day. Google...