Customer Success Story
Additive Solutions Ltd.
Additive Solutions is a UK-based digital design and marketing agency. Today, Additive focuses heavily on Conversion Rate Optimization – helping websites convert more visitors into customers. To offer the best in cost-effective web solutions to clients, Additive Solutions required a reliable web hosting service.
HostPapa fit the bill.
“(We chose HostPapa) because you had 5/5 reviews pretty much everywhere we looked, and your prices were exceptionally competitive,” says Blair Keen, founder and Usability Director of Additive. “Not only were you the cheapest, but the surprising part was we couldn’t find a single negative comment about you anywhere!”
Keen says he stays loyal to HostPapa because of the excellent support.
“Not every host offers the same ‘multi channel’ support you do. Some only have an email system while others have premium rate phone numbers, which aren’t available out of hours,” he says.
“To have the option of email, live chat, and 24/7 telephone support from a North American based host while being located in the UK has been a huge relief. It has given us the flexibility to resolve minor issues at our convenience, which has saved us time.”
Keen loves the power and control of cPanel, included in HostPapa's hosting package. He also notes that HostPapa offers customers the latest updates of software and applications.
“Probably most importantly, however, we haven’t suffered from the problems experienced by other Wordpress/Magento users whose hosting hasn’t included the necessary software or permissions to allow for certain normal deployment functions,” Keen continues.
“With HostPapa, everything we have ever tried to do with third party scripts and software modules has worked perfectly – every time. This is a MAJOR bonus!”
Looking ahead, Keen plans to continue to spread awareness amongst business owners about how important Conversion Rate Optimization is to a website's success.
“Once people understand that it’s more important to increase the number of people who take action on your site, rather than the number of people who merely visit then leave, I think we’ll start to see a shift away from SEO and more into CRO,” he says. He plans to stick with HostPapa along the way.
“We’re not a big business, and we don’t work for large corporations. We work for smaller businesses who need a measured, quantifiable return on their investment.”
About Additive Solutions
Additive Solutions is a digital design and marketing agency based in Norwich, UK. Additive delivers cost-effective web solutions to businesses wanting to harness the power of the Internet for business growth and development. Additive Solutions began as a design agency, which dealt mainly in building Wordpress websites, but has now moved heavily into Conversion Rate Optimization (making people’s websites convert more visitors into customers). This is achieved through Usability and A/B (and multivariate) testing, as well as analytical measurement.
— Blair Keen, Additive Solutions Limited
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